These initiatives align to create a more sustainable living experience that better matches guest, client and company values. Guests of Synergy The Strand are provided with plastic-free and vegan alternatives to traditional toiletries, both locally sourced and handmade. The new offering comes as Synergy continues to evolve its sustainability policies, which have inspired the removal of single-use plastics and micro-bead toiletries from Synergy’s owned apartment buildings. “These apartments deliver an inspired guest experience that matches the ethos of our sustainability initiatives, all the while offering our clients bespoke offerings in the heart of one of London’s most desirable districts”, said Stephen Hanton, President International. Located at Bell Yard, Westminster WC2A directly across from Royal Courts of Justice, Synergy The Strand comprises a mix of 12 one-, two- and three-bedroom contemporary apartments, all of which are entirely plastic-free and environmentally conscious. London, UK, FebruToday, Synergy Global Housing (Synergy), a leader in serviced accommodation programme management, announced the opening of its newest London property, Synergy The Strand. Published on Tuesday, February 22nd, 2022 by Ryan Smith This is a natural partnership for both Ascott and ourselves, bolstered by a common vision to provide best-in-class accommodations alongside the highest level of customer service.Synergy expands EMEA presence with first plastic-free property in London Synergy expands EMEA presence with first plastic-free property in London “Ascott’s acquisition gives us a competitive advantage by growing our global footprint and providing our customers more high-quality international serviced accommodation options to our U.S.-based clients. “We will stay as true to the philosophy we’ve always had,” Synergy Co-founder Jack Jensky said. “We will be able to build upon Synergy’s deep knowledge and close relationship with our corporate customers through this collaboration with Ascott, as we continue to also work with our strong network of partners to secure the right accommodations for our clients.” “Synergy’s expediential 18-year growth within the furnished housing space has been fueled by our future-forward innovation and immense passion for the customer,” Synergy co-founder Henry Luebbert said. Simply, through this partnership, Synergy and Ascott will transform the hospitality eco system – together. This partnership will provide incredible competitive advantage by combining Ascott’s extensive real estate portfolio with Synergy’s relationships and operational platform. As an Ascott subsidiary, Synergy has greater resources, an expanded global footprint and a capital business partner aligned with our philosophy, mission and core values. This partnership allows Synergy to better serve our customers and retain what makes Synergy such a special company. Synergy is now an independent subsidiary of Ascott.įor Synergy, all things start with our customers. Co-Founders, Henry Luebbert and Jack Jensky retain 20% ownership in the company, and our existing leadership team will continue to lead Synergy for the long term. A partnership with Synergy delivers solutions through the strength of the Synergy brand and track record of success. and transform its operational platform globally to enhance its competitiveness and customer reach. Ascott wanted to expand its presence in the U.S. The essential takeaway for our clients is that Synergy will remain true to our customer-centric philosophy. It is this philosophy that led Synergy to its recently-announced agreement with The Ascott Limited that will strengthen our international reach and open up new opportunities for Synergy, Ascott and – most importantly – our customers. Without an eye on the future, it would be impossible to anticipate our customers’ needs and deliver best-in-class serviced accommodations. Synergy is always looking at what’s next for corporate housing. The Ascott Limited, a wholly-owned serviced residence subsidiary of CapitaLand, one of Asia’s largest real estate companies, has acquired a majority stake in Synergy Global Housing.
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